FOODIE is a user-centric and visually engaging food delivery app designed to cater to the needs of food enthusiasts.
Context
FOODIE is a user-centric and visually engaging food delivery app designed to cater to the needs of food enthusiasts. The app aims to simplify the food ordering process while offering a delightful culinary experience. Through user research, I identified key pain points and designed features to enhance user satisfaction. FOODIE provides a seamless platform for users to explore a wide range of cuisines, place orders, and track deliveries. FOODIE has garnered positive feedback from users, affirming its effectiveness in meeting their culinary needs.
Problem
Difficulty in discovering diverse food options tailored to personal preferences.
Overwhelmed by the abundance of food choices, making it challenging to make decisions quickly.
Cumbersome and time-consuming ordering process across multiple restaurants.
Concerns about food safety and hygiene standards, especially with online orders.
Lack of customisation options for dietary restrictions or preferences.
Inadequate customer support to address order-related issues promptly.
Solution
Implement an intuitive search and filter system to help users find specific cuisines or dishes effortlessly.
Curate personalised recommendations based on past orders and user preferences to enhance decision-making.
Streamline the ordering process with a seamless checkout experience and real-time order tracking.
Incorporate restaurant ratings and reviews to assure users of food quality and service standards.
Introduce customisable order options to accommodate dietary restrictions, allergies, or preferences.
Provide dedicated customer support channels for timely assistance and issue resolution.
User Flow
The process of ordering the food.
The process of changing the profile info.
Information Architecture
Typography And Colors
Mid-Fidelity Wireframes
Final Design
