Paritosh UI/UX Designer

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Paritosh Mishra

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About

Contact

Resume

Paritosh Mishra

Works

About

Contact

Resume

AD Campaign Dashboard

Ad campaign dashboard designed to simplify ad creation, management, and optimization for SMBs, empowering them with intuitive tools and actionable insights.

Problem

The Problem is Small and medium-sized businesses (SMBs) struggle with existing ad platforms due to their complexity and steep learning curves, which hinder efficient campaign creation, management, and analysis.

Goal

The Goal is to develop a user-friendly ads platform tailored for SMBs, offering intuitive tools, guided workflows, and actionable insights to streamline the ad creation process, enhance campaign management, and optimize advertising efforts.

Scope of Work

My design process includes UX Research an UI Solution.

User Persona

Shreyash is an entrepreneur running a company and has been managing advertising campaigns for a significant period.

BIO

Name: Shreyash

Age: 29

Protession: Owner/Founder

Devices: Desktop, occasionally mobile

Uses Meta for ad

GOALS

Shreyash's primary goal is to efficiently manage ad campaigns to maximize ROI for the company.

He needs to track campaign performance metrics regularly to optimize spending and targeting.

Shreyash aims to streamline the ad creation process and reduce the time spent navigating complex interfaces.

TASKS

Create and launch new ad campaigns targeting specific customer segments.

Monitor and adjust campaign settings to improve performance based on real-time data insights.

Generate detailed reports to analyze campaign effectiveness and present findings to the management team.

PAIN POINTS

Finds it challenging to navigate through multiple pages and options to set up and manage campaigns.

Needs clearer instructions and tooltips to better understand advanced features and settings.

Wants more visual data insights like charts and graphs to quickly grasp campaign performance.

USER

STORIES

User Stories

01 )

As an SMB owner, I want a guided workflow for creating ad campaigns so that I can set up my campaigns

quickly and accurately without needing expert knowledge.

02 )

As an SMB owner, I want a centralized dashboard to monitor all my campaigns' performance metrics in one

place, so I can easily track and manage my advertising efforts.

03 )

As an SMB owner, I want visual representations of my ad performance data

so I can quickly understand how my campaigns are doing.

01 )

As an SMB owner, I want a guided workflow for creating ad campaigns so that I can set up my campaigns

quickly and accurately without needing expert knowledge.

02 )

As an SMB owner, I want a centralized dashboard to monitor all my campaigns' performance metrics in one

place, so I can easily track and manage my advertising efforts.

03 )

As an SMB owner, I want visual representations of my ad performance data

so I can quickly understand how my campaigns are doing.

Product Hypothesis

The product hypothesis helped me to provide clarity and focus by articulating the problem I’m addressing. The proposed solution and the expected outcomes.

Hypothesis 1:

Problem: SMB owners find it difficult to create ad campaigns due to complex and non-intuitive interfaces.

If we implement a guided step-by-step wizard for campaign creation with clear instructions and contextual tooltips,

Then SMB owners will find it easier and faster to create ad campaigns.

The result will be measured using user satisfaction surveys and A/B testing to compare the time taken to create campaigns before and after the implementation.

Problem: SMB owners find it difficult to create ad campaigns due to complex and non-intuitive interfaces.

If we implement a guided step-by-step wizard for campaign creation with clear instructions and contextual tooltips,

Then SMB owners will find it easier and faster to create ad campaigns.

The result will be measured using user satisfaction surveys and A/B testing to compare the time taken to create campaigns before and after the implementation.

Hypothesis 2:

Problem: SMB owners struggle to effectively target their audience due to a lack of clear and understandable targeting options.

If we provide simplified and categorized audience targeting options with visual aids and examples.

Then SMB owners will be able to set up more accurate and effective audience targeting.

The result will be measured using user feedback, targeting accuracy metrics, and campaign performance comparisons.

Problem: SMB owners struggle to effectively target their audience due to a lack of clear and understandable targeting options.

If we provide simplified and categorized audience targeting options with visual aids and examples.

Then SMB owners will be able to set up more accurate and effective audience targeting.

The result will be measured using user feedback, targeting accuracy metrics, and campaign performance comparisons.

Hypothesis 3:

Problem: SMB owners find it challenging to monitor and manage their ad campaigns in real-time due to a cluttered and confusing dashboard

If we create a centralized, real-time dashboard with clear visual representations of key performance metrics,

Then SMB owners will be able to monitor and manage their campaigns more efficiently.

The result will be measured using user satisfaction surveys, usability testing, and reductions in the time taken to make campaign adjustments.

Problem: SMB owners find it challenging to monitor and manage their ad campaigns in real-time due to a cluttered and confusing dashboard

If we create a centralized, real-time dashboard with clear visual representations of key performance metrics,

Then SMB owners will be able to monitor and manage their campaigns more efficiently.

The result will be measured using user satisfaction surveys, usability testing, and reductions in the time taken to make campaign adjustments.

PRODUCT HYPOTHESIS

Wireframe

WIREFRAME

Advance Prototyping

Create Ad Campaign -Steps

Final Design

The high-fidelity wireframe is the culmination of our design efforts, showcasing the polished visuals and interactions of the product.

Prototype

Case Studies

Education app case study

Drawing boxes since 2020

Thank you for your interest in my work. Lets connect!

Drawing boxes since 2020

Thank you for your interest in my work. Lets connect!

Drawing boxes since 2020

Thank you for your interest in my work. Lets connect!